3 Simple Steps to Increase Your Online Sales
Using information and data (that you are probably already collecting through google analytics), we can analyse how your website is currently being used and how customers are interacting with you online.
This data gives businesses, just like yours, a unique understanding of your customers’ online behaviour. It also allows you to gain a better concept of how your potential customer will react to your marketing efforts.
We use a wide array of available analytics tools to gather the data to learn more about your website to make sure it is easy to use and effective, It also means you learn about your customer and can refine your future campaigns to better suit their needs.
The second step, and the most crucial to the overall success, is understanding the data collected in step 1.
The data collected is used to gain an accurate and deep understanding of your customers online behaviour. By analysing and interpreting the data you can gain powerful insights into how best to present your business to your target customer.
When you look at raw data, it can appear confusing, and it can be difficult to find the value it contains. That’s where Click Conversion comes in. During this analysis, we add context to the data, and extract the meaningful information that is relevant to your business. We then transform the data into clear graphs and charts that display the data in an easy to understand format. We establish the key performance indicators (KPIs) that most clearly show the success of your business, and focus on these in our bespoke reports.
Once the KPIs are established and the data transformed into insights that allow you to understand your business better, we can move on to the third step – Growth.
In this part of the process, the insights gained in the first two steps can be put into action using data driven online campaigns to reach more relevant customers with the right message to increase your online sales and grow your business.
We specialise in data driven online ad campaigns that will help your business get more sales online. We use the most relevant platforms to your business, using the data to constantly refine and optimise your campaigns ensuring you maximise your return on ad spend (ROAS). We specialise in PPC ads across the Google network, Google shopping and social commerce, specifically Facebook and Instagram ads.